- Original intellectual property
- In-house engines
- Independent developers
- Digital distribution
Pricing strategies:
- Increasing price comes closer to release
- Campaigns like packs and temporary discounts
Sequel vs. Shareware:
- Many openly developed games are sequels
- Games by "virgin" developers are offered as shareware
Sales:
- NS2: 23,000 pre-orders ($800,000) have been sold up to Jan 2011
- Amnesia: 200,000 sales, four months after release in Sep 2010
Problems:
- Non-constructive criticism
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